Ralph Hansen’s experience in racing dates back to 1967 when he first became friends with Anton “Tony” Hulman, the owner of The Indianapolis Motor Speedway. 

Upon graduating from Indiana State University in 1970, Ralph worked during the racing season at the Indianapolis Motor Speedway as an assistant to Tony Hulman.

From 1970 to 1978, Ralph got to know many race team owners and drivers. He became aware that they needed help in acquiring and managing corporate sponsors, as there were little or no professional sports marketing operations at the time.

In 1985, Ralph was introduced to the highly respected IndyCar team owner, Carl Haas, by his good friend Jack Safro. During the first year of Ralph’s involvement with Carl Haas and Paul Newman, he conceived what is now the most successful sponsorship acquisition concept.

Still referred to by many as the “Kmart concept,” it was the idea of a major retailer working with its vendors to support a significant sponsorship program. These programs had never been tried before their introduction by Ralph and Pegasus Marketing Group.

“Do unto others as you would have them do unto you.”

Many years later, with over 400 million dollars in sponsorship raised, the concept remains valid and in use around the world today.

Ralph has developed other major creative programs for prominent companies such as Eli Lilly and Company, McDonald’s Corporation, and many others.

Believing in and following “The Golden Rule” has been the standard by which Ralph and his firm continue to live and do business today.